About Prima Donna:

The Prima Donna collection includes more than a dozen lines, and the company adds new lines every year to keep up with fashion trends. What distinguishes a Prima Donna bra is its incredible craftsmanship - each piece is hand-made, using a variety of ultra luxurious materials. Many PD bras incorporate lace, embroidered patterns and ingenious trompe l'oeil. The overall effect is one of seductive elegance.

Most styles in the collection can be purchased as molded cup and wire-frame bras, although some soft cup choices are available. If you are specifically looking to buy Prima Donna strapless bras, your choices are limited to its Satin collection.

Prima Donna's satin bras are the last word in comfort and fit. The Satin Deluxe style comes with either a pre-shaped cup for sizes C-E only, or in molded cups from size B to G. You can accessorize by adding a removable halter strap for those fashions with a high back or a halter-style neck.

Prima Donna bras in all their collections are available at Prima Donna Styling shops in Europe and the UK, where expert staff can help you find the perfect look and fit for your shape. In North America, PD bras can be found in most quality lingerie shops. The strapless models are usually available in white, black and nude only.

Summer's almost here and you know what that means, ladies - bare backs, bare shoulders lots of exposed skin! For those steamy evenings where fashion is a priority, Prima Donna strapless bras can be a girl's best friend.

If you haven't come across Prima Donna lingerie yet, you're in for a treat. This European label is all about high-fashion luxury undergarments, and thanks to a unique retail distribution model you can find PD bras in most North American lingerie shops too.

Every woman should have at least one piece of elegant evening wear to take advantage of warm summer nights. And of course that means adding at least a couple of prima donna strapless bras to your collection!

Couture is Prima Donna’s newest showpiece series. It combines a seductive retro look with the Prima Donna fit women that take a large cup love so much. Our designers reveal their inspiration, explain the look and give you the lowdown on the series essentials.

FIFTIES PIN-UPS

The inspiration for Couture came from nineteen fifties pin-ups. The series evokes the luxurious boudoir mood from back then, with transparent pieces of lace, seductive corset patterns and subtle style elements in elegant black or soft cream. Lingerie that would make Marilyn Monroe envious.

SENSUAL LOOK, PERFECT FIT

Couture combines the best of both worlds: comfortable lingerie in large cups that fits like a dream and a sensual retro look. The sophisticated design and high-end fabrics give your breasts optimal support, but still look light and gorgeously sexy. The bras and briefs are finished with transparent pieces of lace, while a fine retro motif gives them something of a playful feel.

SHAPEWEAR WITH RETRO LOOK

Sexy shapewear is clearly a must for a vintage series like Couture. Our designers came up not only with control briefs, they also created an elegant bodyshaper, a gorgeous body and a playful figure-shaping dress. They shape tummy, waist and bottom, look seductive and are very comfortable. You are sure to feel like a million dollars in this lingerie shapewear.