About Prada:

Prada was founded in 1913 in Milan as a leather goods business by Mario Prada and was originally known as Prada Brothers. In 1978, the company came under the helm of his granddaughter Miuccia Prada who has since transformed it into one of the world's most respected clothing and luxury goods labels. When she released her first set of backpacks and totes in 1979 made of military spec black nylon, the world at large did not quite tremble. Over time, though, the line became an international smash hit for the house of Prada.

The Prada style is sophisticated and elegant with a strong sense of craftsmanship. The House of Prada is one of the world's most coveted luxury brands. By the nineties, the brand had added a ready-to-wear clothing collection. Prada's collections, which grew in the early nineties to include menswear and a diffusion line, Miu Miu, are marked by clean lines and modern streamlined silhouettes.

After taking over her grandfather Mario Prada’s Miuccia Prada began to change the way people viewed fashion.The first shoe line was released in 1984 and the very next year Miuccia created the now-iconic, classic Prada handbag. Flush with success, Prada launched its first women's ready-to-wear collection in 1989 to rave reviews. By appealing to the feminine worker aesthetic, creating items for the affluent working woman, Prada's ascent into high-fashion continued by leaps and bounds.

It started with her nylon bags unheard of in the realm of luxury goods which earned her a devoted following, and in 1988, a women’s ready-to-wear line was born. Today, Miuccia’s collections—whether they’re nerd-chic, feminist-chic, or minimalist-chic—challenge and beguile the global "fasheratti" each season. With encouragement from husband Patrizio Bertelli, who serves as chief executive and chairman of the label’s parent company Prada S.p.A., Miuccia launched a menswear line in 1993, turning out tailored suits and adding prints and geometrically cut separates.

That same year, she also launched her coveted offshoot line, Miu Miu. In addition to Prada’s forward-thinking clothes, there are the teetering platform shoes, the utilitarian handbags, a sportswear line, and myriad beauty ventures, all of which play a role in making the multi-billion-dollar empire one of the most recognized labels in the world. There’s deep thought behind the ubiquitous brand. Miuccia, who was trained in political science rather than design, is known as one of fashion’s most intellectual talents. She presents fabrics in revolutionary ways, dreams up impossible color schemes, and often pairs the staid with the sensual. Every aspect of production—from the buttons of a coat to the design of a New York flagship (with the help of architect Rem Koolhaas)—benefits from the careful eye and deliberate study of “Mrs. Prada.” Who else could make turbans, backpacks, dirndls, and anoraks look cool?

Name Prada is often associated with luxury, affluence, confidence, and modern elegance. While the company offers a variety of products, they are, perhaps, best known for Prada handbags. Recognized for their stunning quality and timeless designs it is no surprise that the brand is considered one of the most influential fashion houses of all time. The following are several of their most popular handbags, both from today and yesterday.

Since then, the company has expanded its tremendously influential designs and trendsetting ways into creating lines of premium eyewear and perfumes. The discerning follower of fashion will discover a vast array of aviators, wraparounds, retro and oversize Jackie O. styles available every season. Prada offers a tremendous selection of prescription-ready eyewear as well.

From the ever-popular gift set to stand-alone perfume bottles, Prada has created numerous, distinctive fragrances available in a multitude of packages to wide acclaim. Incorporating exotic oils, flowers and fruit notes into its line of fragrances has set Prada apart as a leader in perfumes.

With creativity in its eyewear designs that complements and enhances virtually any ensemble, plus the tempting allure of its perfumes, Prada offers something appealing and enduring for everyone.