Born and raised in New York City, Alex Woo embodies the spirit and passion of a true New Yorker. With her showroom and workshop located in the heart of Rockefeller Center and an eponymous collection of jewelry, Alex has since become one of the most recognized and coveted jewelers among a new generation of designers.

Woo has been designing jewelry for over a decade to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Woo has grown up learning an appreciation for gems, precious metals and fine craftsmanship.

From winning the grand prize at the Women’s Jewelry Association’s national design competition, to being awarded one of the most prestigious accolades in the industry by experts from the JCK Design Center, her distinctive design sensibilities began at an early age. Starting at the innovative Little Red School House and LaGuardia High School of Music and Art to refining her artistic vision at Cornell University, the American University of Paris, and Parsons School of Design, Woo creates jewelry that reflects life through design and imagines fashion that is both personal and timeless.

Woo delicately balances the trendy “must have” and the classic into sleek and stylish designs that evoke the bold strength of today’s women, while keeping intact their natural femininity. She draws inspiration from her travels around the world and admits her most creative moments are found in new locations that she visits. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was selected as one of Crain’s Business’s “40 Under 40” rising stars and successful people in New York. In addition to being featured in magazines such as InStyle, and Town & Country, her jewelry has been seen on Julia Roberts, in her film Eat, Pray, Love and is frequently worn by cast members of the hit television series, Gossip Girl.

Classic Originality

Sleek sophistication that reflects life through design defines our accessories. Uniquely appealing with both luxurious style and substance, Alex Woo designs are fashionably fresh and contemporary, yet are never eclipsed by the trend of the moment. With a signature style and edge that is unmistakable, many of the pieces can be worn every day, day or night, and make a powerful statement of individuality without compromising femininity.

Quality Craftsmanship

Handcrafted artistry, careful finishing, and thoughtful function are just part of the high standards of quality infused in all our jewelry. From the premium materials selected, each piece comes from sustainable resources, and is of the utmost quality built upon a tradition of excellence. It is this dedication to quality, which has earned Alex Woo continual recognition from fashion editors, stylists and industry insiders, to celebrities and trendsetters.

Made In New York

Although each design is inspired by the beauty of locations from around the world, a vital aspect of Alex Woo jewelry design and our creative process is influenced by the vibrant diversity of New York City. Fusing the soul, pace and style of New York energy in each collection, the outcome transcends time and location. Handmade and distributed from our own workshop, we proudly ensure both quality control and a culture that supports local talent and better business practices. It's a viewpoint that has attracted like-minded, stylish and unique individuals to the company.

USA Made is an initiative by the Accessories Council to promote the production of accessories, specifically fashion jewelry, within the United States. Designers whose product pages display the USA Made logo have made a commitment to participate in this initiative.